{"title":"Nimboo","description":"\u003cp\u003eNimboo is a philosophy of life where nature takes back its rights. A blend of French aesthetics and Indian craftsmanship, we transform what has been thrown away by giving it back its value and beauty. Nimboo adds a touch of chic and ethics to your interiors with creations designed by artisans who only use organic raw materials. Nimboo is a link woven between design and passion, craftsmanship and waste, local know-how and exchanges. A zest of sweet and sour in your daily life.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNimboo was created in 2018 by Saurabh Mahajan, a determined and non-conformist entrepreneur who is committed to setting up this groundbreaking project. A way for him to defend local crafts and claim new fashion trends. Nimboo is the creative expression of his years spent studying nature, home and tableware. Originally from India, Saurabh is now based in Paris where he applies his skills in designing and developing sustainable products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWith Nimboo, Saurabh wants to pay homage to the lives of these villagers who live off of what nature gives them, avoiding waste and reusing everything possible. All this, thanks to their most precious resource: their culture. By working with cooperatives that directly benefit farmers, weavers and artisans, many of whom are women, Nimboo stays true to Saurabh's vision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePeace silk is made from natural protein fibers produced by silkworm larvae. Drawing from the deep Vedic tradition of \"Ahimsa\" which means non-violence, the material is treated without killing the silkworm.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"rich-text__text rte\"\u003e\n\u003cp\u003eIn the traditional silk-making process, Bombyx Mori silkworm larvae are killed by scalding. In the case of making peace silk, the larvae are allowed to complete their life cycle and they turn into moths. The cocoon being pierced, it is not necessary to kill the chrysalis to recover the silk. Silkworms can crawl out of their cocoon without breaking it. The extraction of the silk threads is then easier for the craftsmen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich-text__text rte\"\u003e\n\u003cp\u003e“Ahimsa” silk is 100% natural \u0026amp; organic, and developed under the best conditions. Each stage of the production chain from the fiber to the final product is controlled by the European “GOTS” certificate (Global Organic Textile Standard).\u003c\/p\u003e\n\u003c\/div\u003e","products":[],"url":"https:\/\/www.aprilandthebear.live\/collections\/nimboo-peace-silk.oembed","provider":"Anna Fashion + Lifestyle","version":"1.0","type":"link"}